Mood
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Thirteen Reasons Why's mood is definitely supposed to be sad. After all, the book is laced with death. This novel isn't exactly a tear-jerker; but it is supposed to written in a way that's slightly dark and mysterious, a common manner that the issue of suicide is commonly associated with.
Tone
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Jay Asher writes Thirteen Reasons Why with almost an enigmatic undertone; he wants you to experience Hannah's journey, but in small quiet footsteps. But the book is anything but puzzling. The word choice is definitely basic, and there were zero words that would confuse a teenage reader. Hannah has an almost sassy attitude with the way she speaks, and Clay has an emotional one. Jay Asher makes these characters filled with variety; each with a different personality. The novel is supposed to be serious, yet written in a way that wants to teach you something.